That is what our spa made in 2025. The thing that filled the calendar was Instagram ads that cost $15 a day. On this page we show you exactly how it works, and the two ways into the Esthetician Ads Lab.
See the 2 Ways InFrom Trey Tanella, owner of Boho Med Spa in Dallas.
My wife Holly and I own Boho Med Spa in Dallas. In 2025, our spa made $1.4 million dollars.
Facials only. No Botox. No filler. Facials. The same service you already do every day.
People hear that number and think we must know something special. We don't. We are not better at facials than you. We had empty days on our calendar too, and it made us sick to look at.
The difference is one thing. Every month, Instagram ads put 29 or more brand-new clients on our books. The ads cost about $15 a day. I run them myself. No agency.
Do your own math
The ad that found her? It cost less than a lunch.
Now picture ten of her. Every month. That is the whole game, and the rest of this page shows you how it works.
We even paid $22,000 to put our logo on a jumbotron at pro sports games. It got us two clients.
None of that is a system. It's hoping, with extra steps.
Open Instagram right now and scroll. Within a few swipes you will see a post with the word Sponsored under the name. That is an ad. Someone paid Instagram to show you that post.
That is all an ad is: a post you pay to put on the right person's phone.
Here is why it is the best first way to advertise a beauty business:
Women who live within 8 miles of your studio. That specific. The jumbotron showed our logo to 18,000 random people. An Instagram ad shows your facial to the exact women who can drive to you.
You decide what the ads spend, and you can change it any day. Start at $5 a day while you learn. Turn it up to $20 a day when you want more bookings. Pause it any time. No contracts, no minimums.
Instagram tells you exactly how many people saw your ad, tapped it, and gave you their name and number. A magazine ad never tells you anything.
And here is the part most people get wrong: you do not need a big following. You do not need to dance in Reels. You do not need to post every day. The ad does the work while you are in the treatment room.
Good news: your best ad probably already exists. It is the post on your feed that did 2 to 3 times your normal views. We turn that post into your ad.
She taps the ad and lands on one fast page. Not your website. The page answers three things: What is this? Is this for me? What do I do next? Then she types her name and phone number.
A lead comes in: her name and phone number, and your phone pings. You text her back within 5 minutes from your own phone, using our word-for-word scripts. You are in charge of the follow-up. Fast texts become bookings. Slow texts go cold. Speed deletes everything.
Kay does facials at her studio in Franklin, Tennessee. She asked the same two questions you are asking. Am I really going to get a lead? Will a lead turn into a real client? Watch her answer. It takes 46 seconds.
"He's not over-promising. He's not over-exaggerating. He's really telling you what he can do, and he delivers that."
Kay · Nourish Skin · Franklin, Tennessee
Kay is a Beeline client. Her machine is the same kind you just read about: the ad, the page, the fast text back.
Both ways start in the same place: the Esthetician Ads Lab, our community on an app called Skool. That is where the weekly call happens, and the weekly call is where your ads get fixed. Joining takes about two minutes.
You'll run the ads yourself, whether you're starting from zero or already running them.
$97 a month · the full course is included · cancel anytime
You don't want to build it. You want us to set it all up.
$97 a month + $1,000 one time
Checkout runs through Stripe. Your form comes up right after payment. You send the photos and pay for the ads themselves (about $5-$15 a day). We set the machine up and teach you to read it. The Monday call is where we tune it together. Not sure yet? Join the community first, the same button is inside.
| Join the Lab | + Done-For-You | |
|---|---|---|
| Price | $97/mo | $97/mo + $1,000 |
| Weekly live call with Trey | ✓ | ✓ |
| The full course | ✓ included | ✓ included |
| We build it for you | you build it | ✓ |
| Best if | running or building it yourself | want it done for you |
| Your ads are live in | 1 to 2 weeks | about 10 days |
Launch Your Instagram Ads. Eight modules. Every lesson is a screen recording of every click. Made for someone who has never run an ad.
What you are building, what the tools cost, and what to expect. No surprises.
Pick one service. Turn it into an offer people say yes to. No discounting.
Every click, from nothing to ready. Plus the 5 mistakes that get beginners shut down.
One simple page that turns taps into names and phone numbers. Built in an afternoon.
One campaign, one audience, three ads. Our exact settings, radius, and budget.
Find the winning post already on your feed. Shoot new ones with your phone. Use our word templates.
The 5-minute rule and the word-for-word texts that turn "just looking" into booked.
The only 4 numbers that matter, and exactly what to do when one looks off.
The full Launch Your Instagram Ads course, the weekly live call where Trey pulls up member ads on screen and fixes them, feedback on your ads in the feed any day, call replays, and every follow-up text Boho uses. Holly's masterclasses and the done-for-you setup are the only separate purchases inside.
Skool is the app where the Esthetician Ads Lab lives. It works on your phone or your computer, like a private Facebook group with a classroom attached. When the page you land on says Esthetician Ads Lab, you're in the right spot. Joining takes about two minutes.
Yes. The full course unlocks the day you join, no extra purchase. Getting your ads live is the start, not the finish. The weekly call is where your ads get checked and improved after they are running, and that only works if you are in the room. The done-for-you setup also requires membership for the same reason.
Yes. Every lesson is a screen recording. You watch Trey click, you pause, you click the same thing. When your screen looks different, you post a screenshot in the community and get unstuck the same day. And if you would rather skip the building part completely, that is what the done-for-you setup is for.
Plan on $5 to $15 a day. That money goes to Instagram, not to us. You can start smaller and grow as bookings come in.
Instagram and Facebook are free. Your booking page gets built in a simple page builder called Perspective, about $99 a month, and your leads live there too. That plus the ad money is the whole list. No $300-a-month software.
The ad money (about $5-$15 a day, paid to Instagram), running your ads month after month, and taking your photos (you send us 5 to 10, we tell you exactly which shots). Your Perspective subscription is yours. One round of changes is included. Everything is built in YOUR accounts, so you own it all forever.
Your onboarding call happens within 3 business days of paying. Your build is delivered within 7 business days after we get your photos and account access. Then you look it over, say yes, and turn it on.
Anytime, in two clicks, through Skool. The course lives inside the community, so it goes when you go. Anything we built for you is in your own accounts and stays yours forever.
Same system. Here, you run the machine yourself and keep the thousands a month an agency would charge. The agency is for spas with a team of providers that want their ads managed for them every month, and spots are limited. If that's you, book a strategy call here.