For solo estheticians
Learn to book facial clients with Instagram ads.
I'll walk you through building your offer, booking page, and first campaign. Then bring your ads to our weekly call and we'll work through what to change together.
Full ads course. Weekly live help. $97/month.
Join the Lab · $97/monthCourse included. Cancel anytime. Hosted on Skool.
From inside the community
12 bookings.
Her own campaign.
“I went through his Instagram ads setup course and used it to set up my own campaign. In the past two weeks, I’ve booked 12 people from the ad”
Melissa Land · Ad Lab member
Melissa's reported experience. Results vary with your offer, market, budget, and follow-up.
Here's what you get
Build your ads with help at every step.
The full Launch Your Instagram Ads course is included. Watch me do it on screen. Pause. Do the same thing in your own account.
Make your facial easy to say yes to.
Choose your service, build your offer, and put it on a simple page where local women can leave their details.
Build and launch your own ads.
Set up your account and tracking, make ads with your own photos or videos, and learn how to read the results.
Turn the conversation into a booking.
Use the follow-up text scripts to respond to leads. You handle the replies and book clients into your calendar.
I'm Trey. I run these ads, too.
My wife Holly and I own Boho Med Spa. I run our ads myself. Inside the Lab, I teach you how to build and manage yours.
One membership
Start learning.
Bring your questions.
$97 / month
The full ads course, weekly calls, community feedback, templates, and replays. Cancel anytime.
Join the Lab · $97/monthYou'll finish joining on Skool. New to Skool? Create your account there, then join the Lab.
A few things before you join.
I've never run an ad. Can I start here?
Yes. The course walks through the setup on screen, from your offer and landing page to your campaign. Use your own business as you follow along, and bring questions to the community or weekly call.
Do I need a big Instagram following?
No. Ads let you pay to reach people near your studio who don't already follow you. You'll use your own photos or videos, and learn how to make an ad for your service.
What if I'm with a client during the live call?
Watch the replay when you're free. You can also post your ads, numbers, and questions in the community between calls.
What happens after I join?
Introduce yourself, open Launch Your Instagram Ads, and start with your offer. If you're already running ads, post your ad, page, and numbers so we can see where you need help.
Can I cancel?
Yes, through Skool. The course and community support are part of your membership, so you lose access when your membership ends.
Let's build your first campaign.
Open the course, work through the steps, and bring your questions. I'll see you inside.
Join the Lab · $97/month$97/month. Course included. Cancel anytime.